Which leads me on to the second video - get your tissues ready! Yes, its trying to sell us something, but the P&G Olympic sponsorship advert communicates an important message: what a powerful force our mother is in our lives.
Both of these films convey a message from the heart. Gould's film has more masculine approach - words and intellect bringing deep and heartfelt emotions into consciousness. The P&G video has a more feminine approach - few words, strong images and powerful emotions.
Both of them communicate the ultimate truth: Love is focused attention.